Behind the Scenes with Supercuts

Get ready to say hello to a whole new set of #HairGoals – the 2017/18 Supercuts image collection is here!

Each summer, we unveil a brand new image collection designed to inspire our guests and stylists. Last year’s FUSE Collection contained 5 must-have looks that helped to shape and influence our guests’ hair transformations across the past 4 seasons. The images featured everywhere from our salon windows to the front pages of industry magazines – and this year, we’ve gone even bigger.

A few months ago, the Supercuts art team descended on the TIGI Bed Head Studios in Battersea, London to create and shoot the brand new collection for 2017/18. You can see the Eclectic Youth collection here, but here’s an access-all-areas peek at what happened on set.

The team on the day was made up of the best of the best in the industry. Makeup came from renowned makeup artist Lan Nguyen-Grealis, while the models’ nails were perfected by Shreen Gayle. The TIGI team provided the on-point styling for the day, with all of the looks being captured by celebrated hair photographer Andrew O’Toole.

As always, the Supercuts art team was headed up by our Creative Director, Kieron Fowles, whose artistic vision has shaped the entire collection. He was joined by stylists Sunny Wan, Paolo Silveri and Ashleigh Scott.


The shoot was a HUGE success, and we hope you’re all inspired by Eclectic Youth. Keep up to date with all of our campaign activity by signing up to our Newsletter

By: Claire Cavanagh

On: May 12, 2017

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