Brand New: EIMI Styling

Are you a fashionista with your own individual flare for creativity? Day-to-day we’re inspired by diverse cultures, personalities, eclectic styles and urban trends from across the globe which shape our individual style and unique identity.

With this in mind, Wella Professionals have launched the brand new EIMI styling range so you can express your individuality and creativity through your hair.

There are 18 styling essentials to pick from including four new exciting products to help you create a style that best suits you. So whether you want wild texture, dazzling shine a little added oomph or a smooth, sleek finish, there’s a product for every look. EIMI replaces the Wella Professionals Styling range and has been revamped to help you recreate the latest hair trends.

EIMI Beauty 2 - Copy

Meet some of our favourite new styling essentials:


SHAMPOO FOR STYLE:  A spray that creates texture, adds volume with an on-trend matte finish, this little gem offers long-lasting style. Dry Me is specially formulated with tapioca starch so leaves less residue on your hair to give your “second day” look a boost without weighing it down.


SUGATTITUDE: ’80s punks and New Romantics all over the world discovered the benefits of sugar in their styles back in the day! Edgy mowhawks got the lift and grip they needed while those en vogue perms stayed true to their curls with a little help from sugar.


SURFSPIRATION: ’70s surfers and beach lovers everywhere have enjoyed the effects of salt on their hair for many years. That perfectly undone texture owes much to the uneven surface created by crystallised sea salt on the hair shaft – so grab a bottle and get spritzing to get that effortless surfer chick style!


TALK ABOUT PERFECT: A styling lotion that smooths, defines, adds shine and protects from heat while taming flyaways. Working in a similar way as BB creams do for skin, Perfect Me features skin and haircare technologies to offer a repairing effect -great for those who love style but want to enjoy a natural look.


By: Supercuts HQ

On: June 8, 2015

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