Just Add Heat: Behind the Scenes with Redken

Here at Supercuts, we love switching up our style and we’re sure that you do too. But if you do, you’ll know that moving from corkscrew curls to sleek and straight is no easy task. Or shall we say, it wasn’t… until now Redken have released a new range designed to make styling and re-styling our hair easier than ever. Our Creative Director, Kieron Fowles, went on set with Redken to get to grips with this hot new range…

So what makes the new Heat Styling Collection so special? Well, the four products featured have a brand new formula with innovative Heat Restyling Technology. The beeswax particles  in the products melt when low heat is applied, sealing the hair cuticle and locking in style. To change from one style to the next, all you have to do is re-apply heat and you can start again – no washing or new products required.

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The four products that make up this must-have new range are the Satinwear Thermal Smoothing Blow-Dry Lotion, Heat Design Thermal Shaping Blow-Dry Gelée,  Iron Shape Thermal Holding Spray and Hot Sets Thermal Setting Mist. Kieron used all of these products on set with Redken to create five new stunning looks – and needless to say, he was very impressed.

“I think the new styling range is an absolute dream to work with,” he explained, “It’s every hairdresser’s dream to work with something and then be able to re-shape it straight after without having to re-apply product… It’s definitely one of my hero products to use now.”

Kieron created three looks on model Sarah that are all perfect for the upcoming party season. Moving from voluminous roots to pushed-back to tight curls would usually involve a lot of products (not to mention patience!) but with the new Heat Styling Collection, it was as simple as using heat. Check out the video below for tips on recreating these looks yourself this Christmas.

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Next, model Rebecca had her hair transformed from a style so sleek it would make Kim K jealous, to an ultra-glam loose wave. Kieron explains how the Satinwear Blow Dry Lotion creates satin-like texture and “maximum gloss” in the first look, while Iron Shape Thermal Holding Spray helps stylers to glide through the hair. The prep with these two products means there’s no need to use any other products for the second look – volume and height can be created just by adding the heat of large-barrelled tongs.

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The new Heat Styling Collection is available to buy in selected Supercuts salons. For more information on new products, as well as more tips and advice from our experts, sign up to our Newsletter.

By: Claire Cavanagh

On: November 9, 2016

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