This week, we’ve been SO excited to finally share with you all our brand new image collection: Fuse. Inspired by fashion, music, trends and sub-culture, the collection contains five head-turning looks – each with its own unrivalled personality and style. Fuse is for the next generation of trend leaders,  with styles that are effortlessly cool and still totally wearable.

We shot our new collection back in May, at the TIGI studios in Battersea, London. Five beautiful models, a team of talented hair stylists, and a crew made up of the the best photographers, makeup artists and stylists helped bring the collection to life. With our Creative Director, Kieron Fowles, leading the day, our five head-turning looks were created: #BohoBeaut, #RockinRodi, #GraphicTexture, #PrettyGrunge and #UrbanCute.

Check out the video below and browse through the images for a behind-the-scenes look at #SupercutsFuse.

Supercuts Fuse: Behind the Scenes

To see the Fuse collection in full, visit our Facebook page.