Based on the principles behind BB and CC creams for skin, the TIGI team wanted to create a similar, multi-purpose product especially for hair.
So, how does it work? You can apply it to either damp or dry hair to help tame frizz, create texture and definition and add hold to your styles. The formula primes tresses with a super-fine, invisible powder for light, easier to style hair.
Set to become one of Bed Head’s most iconic products, this is the new essential product to add to your styling regime. TIGI’s European Creative Director Akos Bodi said; “It’s the only product I keep in my kit bag with my scissors and combs. It’s a necessity for any style I create.”
Create the Joyride look above with these top tips:
1. Work Joyride evenly trough the mid lengths and ends of towel-dried hair to create soft texture.
2. While hair is still damp, spritz Superstar Queen For A Day directly onto the roots for plenty of volume.
3. Blast hair dry and mist with Headrush to add a high shine finish.