Big hair is having another moment this autumn/winter, with sleek waves and curls to emphasise health and shine combined with face-framing layers to create this season’s defining look, as seen on Selena Gomez.  

Guy Cammarano, creative and education director at Supercuts, comments on how to achieve this wearable look and what products you will need to take your waves to the next level.

“While relaxed boho waves are always big news for the summer; as we move into autumn we will see a greater emphasis on creating a more grown-up, sophisticated look following the examples of Cheryl Cole and the Saturdays’ Mollie King.

“Very wearable at college and at parties, it will take you right through the festive season, and what is especially great about this style is that it requires little effort but provides maximum impact.”

“Smooth, shiny hair is the perfect partner to sexy waves, so make sure your hair is in tip-top condition for this look.  If you want extra shine, the Smooth Lock service, available at all Supercuts, is an exclusive semi-permanent treatment that aims to create lasting smoothness and frizz-free manageability, as well as reducing styling time.  What’s more, you can also choose a wavy finish to enhance this look.

“To get ultimate glamourous waves, use a volumising shampoo and apply conditioner to the ends only, so as to not weigh down the roots.

“Next partially dry your hair before applying a volumising mousse, which will add plenty of volume without leaving your hair feeling sticky, then place inch sections of hair into medium-size rollers all over the head and use the blow dryer to apply heat.  To achieve sexy waves that fall over the face, make sure the rollers are slightly facing towards the back of the head.

“When completely cooled down, take out the rollers and brush through using a paddle brush, rubbing a powder boost into the roots for an extra lift if needed.   Don’t worry too much if the curls fall in different ways around your face – this look isn’t about perfection, but the sexiness that comes with looking natural and effortless.”

“If your hair is a little shorter and rollers are a little difficult to use, like TOWIE lovely Lucy Mecklenburgh, use curling tongs throughout your hair and brush out, securing with lots of hairspray.

“Colour can also be used to give the illusion of volume.  Ask your colourist to blend subtle highlights no more than two shades lighter than your natural colour to give the illusion of depth and richness.  Slices of colour are available at Supercuts from just £3.95 and can even be added during one of your lunch breaks ready for the weekend.

“If you still want more volume, my secret tip is to turn your head upside down and backcomb the roots of the underneath layers of your hair. Spritz a little hairspray to hold in place.

“Use a medium hold hairspray to keep your waves fresh and bouncy without looking too controlled.  Sometimes waves are even better the day after too, so if you need an extra boost in the morning, use a style refresher or dry shampoo to bring back the bounce.”

Supercuts believes that good looks cost less. With over 180 salons nationwide and no appointment necessary, guests can get great advice and style without the high-end price with haircuts starting from £14.95.  For more information, please visit www.supercuts.co.uk



The Smooth Lock service, now available at Supercuts Salons, is Redken’s latest haircare innovation that includes an exclusive semi-permanent salon service to seal in frizz-free manageability and smoothness that lasts up to 10 shampoos. At home, heat-activated formulas deeply nourish and protect to extend the service results. The service is available from £30.

For press enquiries or further information:
Zara Free or Maria Edwards at WPR
zara@wpragency.co.uk / maria@wpragency.co.uk
Tel: 0121 456 3004

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