Supercuts Announces New Creative Director

Leading hairdressers, Supercuts, has announced a key appointment to strengthen its core creative team.

Kieron Fowles from Birmingham joins Supercuts as the new creative director, in a bid to continue the brand’s legacy of providing the latest cuts, colours, textures and finishing services without the high-end price tag.

A qualified hairdresser and stylist, Kieron has worked in the hairdressing industry for over ten years and brings a wealth of experience to the role. Having trained at Toni & Guy, his former position as art director for the brand saw him working as a session and editorial stylist, covering a range of high-profile fashion shows, catwalk, editorial shoots and magazine covers.

Kieron has worked as a stylist at the coveted London Fashion Week for Giles Deacon and has experience working with key celebrity clients, including Jourdan Dunn and Cara Delevigne. He was also awarded the title of Toni & Guy L’Oreal breakthrough team winner in 2014.

Speaking about his new position, Kieron said: “I am thrilled to have been appointed as Supercut’s new creative director and look forward to bringing my creative vision and insight to the role. I have always had a true passion for hairdressing and being able to practice and implement the art form for such a recognised, leading brand is something that I find really exciting.

“One of my favourite parts of the job is having the ability to follow key trends and adapt my artistic direction to meet the ever-changing needs of the industry.  I am looking forward to pushing the boundaries in hairstyling, using innovative techniques to create exciting styles and textures that can really lead the way in the hair and beauty market.

Marketing manager at Supercuts, Jenny Smith, added: ““Kieron will provide us with a key vision and on-trend creative edge that will ensure our salon brand remains strong, recognisable and successful.

“Kieron is a highly-experienced, skilled individual with a fantastic track record and a keen creative eye  – I am sure he will play an important part in ensuring we continue to go from strength to strength.”

Supercuts believes that good looks cost less. With over 180 salons nationwide and no appointment necessary, guests can get great advice and style without the high-end price with haircuts starting from £14.95.  For more information, please visit


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Editor's notes