Supercuts has launched its new e-commerce website allowing customers to easily purchase their favourite professional hair and beauty products outside of the salon.
The launch of Supercuts.co.uk/shop brings the brand’s offer of ‘Your Style in Your Time’ to life online and highlights the expertise and extensive range of products available at its 180 high street salons nationwide.
User-friendly categories allow ShopSupercuts customers to shop by hair type, desired look and offer as well as brands including American Crew, Fudge, Tangle Teezer and OPI. Supercuts gift cards are available to buy online to redeem in-salon.
The existing Supercuts.co.uk site will remain as an information hub, allowing customers to find their nearest salon, hair inspirations and read up on upcoming trends and the latest news and events.
The website was created by Photolink Creative who have optimised the e-commerce experience for tablet and mobile devices to make it easy for customer to shop on the go.
Jenny Smith, marketing manager at Regis UK Ltd who own and operate Supercuts, said: “We are very pleased to be launching the new Supercuts website as it marks a significant time for the brand, which has grown from strength-to-strength over the past few years.
“The success of our no-appointment policy shows time is short for Supercuts customers, so we are certain they will love the ease of the new website, not to mention the great offers on their favourite products.
“Combined with our existing website, which offers trend predictions and stylist tips, we hope the new e-commerce tab is a true extension of the Supercuts experience of professional salon service.”
ShopSupercuts hosts a number of hair brands including TIGI, ghd, American Crew and Fudge with lots more to follow over the next few months. The site also sells a number of beauty brands including Fake Bake, Ilah and St Tropez.
Keep up-to-date with Supercuts’ latest news and special offers at www.facebook.com/SupercutsUK or on Twitter @SupercutsUK