In this together
These unprecedented times have been challenging in so many more ways than any one industry can fully comprehend. COVID-19 has upended our daily routines and the many plans we may have had for 2020. Meanwhile, we have all been faced with competing demands on our time and attention, having to fulfill our roles as health providers, caregivers for our loved ones, and being there for our families, friends, and colleagues. All this while most businesses closed for over 3 months, leaving more than 1 in 5 British workers in furlough.
Needless to say, at Supercuts, we were not exempt from these effects. Yet, we realised (even more so) that we belong to a relentlessly supportive salon community. We cannot thank our stylists, salon guests, social media followers and online shoppers enough for their loyalty and commitment. We truly felt that we were (and will continue to be) in this together.
We carried this feeling of togetherness throughout all of our online content during the lockdown. We felt it was important to continue the spread of positivity on social media and so we worked from home to share uplifting content. From offering a positive distraction by way of light-hearted, uplifting content to providing practical haircare advice and personal updates from our Stylist Stories series.
Not forgetting of course, that helping our salon guests and online followers to care for their hair at home in the absence of salons was also of paramount importance. We provided step by step hair tutorials, hair care tips along with how to maintain hair colour at home (and stay away from DIY haircuts and box dyes!). To celebrate those willing to embrace their natural hair, we organised a competition, offering the chance to win one of five £100 salon vouchers in exchange for sharing their root regrowth journey. The entries were spectacular and very much welcomed!
And most importantly, in and amongst all the turmoil – we have our healthcare heroes. Who, without fail, along with all other front line key workers, put themselves at risk every day for the safety and wellness of others.
As the majority of our salons plan to reopen from early July, (whilst we wait to hear reopening plans from the government regarding salons located in Scotland and Wales), it’s important to understand that things won’t quite go back to normal. At least not for the foreseeable future. We’ve made some quite drastic changes in salon for the safety of our team members and salon guests, taking advice from official government guidelines. Read Our Commitment To You to find out what your salon visit will look like post-lockdown.